Small Business Misses New Media Opportunities February 6, 2008Posted by David Dirks in Blogging for Business, Buzz Marketing: Lowest Cost/Highest Payoff.
Tags: business blogging, business podcasting, buzz marketing, new media, vodcasting
Staples (www.investor.staples.com), the office supply people, conduct their annual Staples National Small-Business Survey. Of the many interesting results, one stuck out like a sore thumb to me. In their research, they found that “more than 84 percent said they have not yet incorporated ‘new media’ (blogs, podcasts, virtual meeting software or services) into their business activities.”
What? You mean they’re not taking advantage of creating marketing buzz with a business blog? They haven’t figured out just how valuable a podcast series that is down loaded from their website (if they have one) is to gaining a new customer? What?
I was a bit stunned but I shouldn’t have. Less than two years ago, no one knew what a blog or, even better, a podcast was. Even now, with all the buzz on blogs and podcasts, many people I talk to are in the dark. No lights on at all.
Let’s go small business! The Big Dogz have figured this thing called ‘new media’ out already and are running with it. You need to do the same. Don’t know where to begin? For starters, Google something like “creating a business blog” and “creating a business podcast”. You can do this. New media means that you get a chance to interact and/or give valuable, usable information to your current and future clients.
You need to get it in gear and find out what this ‘new media’ can do for you. There’s more there than you think. Like I said, the Big Dogz are already there.