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Finding Innovations for Your Business: Podcast 3 June 14, 2008

Posted by David Dirks in Big Dogz Podcasts, Creativity, Innovation: Not Just for the Big Dogz.
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So…you understand just how innovation can help to differentiate your business from your competition. You also understand how the right innovations can lead to producing high value products or services that customers want and pay for. Now the question is, where are the sources of innovation? In this podcast, we explore a few obvious and not so obvious sources for the creative ideas you need to fuel innovation in your business. Not every great idea is a practical innovation, but you need to find the many in order to implement the few.

Listen in as Dave discusses his thoughts on resources for creating potential innovations.



1. MGoel - June 15, 2008

Nice one. However, i have some different views (especially on innovation in the IT industry). I think innovation should be treated differently and also one should first recognize whether innovation is really required by an IT firm.
See — http://itcit.blogspot.com/2008/06/dont-ask-your-it-guys-to-use.html

2. David Dirks - June 16, 2008

Good points and nice blog. I put the kind of innovation you’re talking about into the category of ‘operational’ innovation. That is, creating the innovations in internal tools that help you and your people deliver products and services faster, better, and cheaper, etc.

I think the problem is that many people only think of innovation from a new product perspective when there are certainly other dimensions of innovation and different ways to apply it in any business.

Thanks for commenting!

3. Mgoel - June 25, 2008

Very true. During my teenage days, i read the book on lateral thinking by Edward de Bono and he defines innovation in all different ways. And copying others’ work for a different application is included as an innovation.

4. David Dirks - June 25, 2008

If you recall the name of that book that de Bono wrote, let me know. I’d like to take a look at it for sure.

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