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Promotion 101: Educate Your Customers March 18, 2009

Posted by David Dirks in business strategy, Buzz Marketing: Lowest Cost/Highest Payoff, Marketing Buzz, Recession: How to Beat It!, Retailer Store Strategies.
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David DirksI always like to review my local paper to see how businesses are handling their display advertising.  I almost all cases, most ads are of the plain vanilla type that your eyes just gloss over.  However, there was one ad that caught my attention.  It caught my attention because it was offering to do something more than sell me something.

What was this ad?  It was from a local paint store called Gervic Paints (www.gervicpaints.com).  They were promoting a seminar called “2009 Colors for Your Home”.   They were promoting something other than the ‘sale of the week’.  They offered door prizes and refreshments.  I later found out that my wife and one of her friends had already signed up for this event.

I’m willing to bet that there will be many interested customers (and potential customers) there and many will walk away with some great insights and ideas for painting their homes.  That’s the idea.  We’ve been telling this story in this blog for a while now.  Sell your expertise in a way that is meaningful and valuable and people will buy your product.

It’s refreshing to see a local business actually promoting itself by promoting it’s expertise.

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