Your Own Web-based Radio Show July 28, 2009Posted by David Dirks in Buzz Marketing: Lowest Cost/Highest Payoff, Local Brand Development, Marketing Buzz, Recession: How to Beat It!, Retailer Store Strategies, Sales Strategy/Tactics, Sales Tactics.
Tags: radio, webcast, webcasting
If you follow this blog, you know that I’m a big fan of leveraging web-based resources like blogs, podcasts, vodcasts, and social/business networks (like Linkedin and Facebook). I also want to introduce your business to web-based radio.
Imagine if you will, that you could host your own daily or weekly radio show and do it LIVE each time? You can even do it for free. If you understand that one of the keys to business growth and success is to continually find ways to give your business a ‘voice’ that allow you to find new customers (and add-value to those that are already your customers), then radio webcasting is for you.
BlogTalkRadio.com is a great example of this kind of service. Within about 10 minutes, you can start hosting your own radio show on the web in live format. Sharing your expertise and that of others in a weekly show is in addition to using a blog and your website to do the same.
Another great thing is that you don’t need any special equipment. You can conduct your show from the comfort of your own computer. All you need is high-speed access to the web from any location of your choosing. Talk about portability!
The BlogTalkRadio format is also easy to set up and use. It also has a revenue sharing component that allows you to split the revenues from ads placed on your radio site with BlogTalkRadio (you need an active PayPayl account to do so).
Like anything else, if you decided to host your own show, remember these things:
1. Promote, promote, promote. It will do you little good to host a show and then not promote it well. Let everyone you know spread the word about your show.
2. Keep to a regular schedule of shows. It will serve you well if you pick a day & time to broadcast your show.
3. Spend a little time planning your show. Pick a topic within your business realm that is newsworthy, valuable, timely, and interesting to potential listeners. You don’t have to sound like a professional broadcaster but it helps to sound like you spend more than a minute on planning your show format.
4. Keep it short. A 30 to 60 minute show is a fine. Anything longer is a bore. Remember, most people have the attention span of a gnat these days.
5. Promote yourself on the show. While your show shouldn’t sound like an infomercial, you should carefully plan to promote your business. Have a blog? Website? Podcast? Special event? Promote it…it’s your show!
Radio webcasting in a live format is just another excellent way to differentiate your business from your competitors. Like Nike says, just do it.