Strategy: So You Want To Be A Rock Star? December 3, 2009Posted by David Dirks in Dirks On Strategy: Episodes.
Tags: David Dirks, dirks on strategy, marketing, marketing strategy, music business, Professor Louie, strategy, woodstock records
DirksOnStrategy120209 <—-click here to for podcast
In business, there are many ways to gain valuable insights that can be applied to your business. For instance, you can undertake a deep and regular study of your competition to gain insights. You can also study trends within your area of expertise. One way I like to gain insights that can apply to a business is to study an entirely different business or industry. And that’s exactly what we’re going to do on today’s show.
Our topic today is the business of music. The music industry is well-known for it’s glamour and shine, but at it’s core, it’s a business and one of the toughest at that. Music trends come and go; musicians are here today and sometimes tomorrow’s forgotten hit. I think they call those the ‘one hit wonders’. How many bands do you know that were “hot” for a time and then never heard from again?
To help us understand and gain some insights on the music business, my guest for our show today is Professor Louie who is part owner of Woodstock Records.
In addition to being a record label executive, Professor Louie is also an active musician, his musical group Professor Louie & The Crowmatix on the Woodstock Records label, tour and perform songs from their eight CD’s playing at least 150 shows a year and are featured artists at premier Theatres, Clubs & Festivals in the US, Canada & Europe.