Retail Mega Giant without Brick & Mortar? September 23, 2010Posted by David Dirks in business strategy, Solving Business Problems, Strategy.
Tags: best practices, business strategy, customer service, David Dirks, dirks on strategy, innovation, marketing strategy, strategy
The era of brick & mortar is being tested by some of the biggest players in brick & mortar stores. Now Wal-Mart, in its drive to capture more urban market share, is experimenting with shipping online purchases for free from its website. Working with Fedex, Wal-Mart is offering free delivery of online purchased products directly to a Fedex location.
So, without having to invest in urban brick & mortar locations, Wal-Mart gets a chance to sell product to those mostly younger buyers who are not inhibited to make online purchases. This is also a smart move for Fedex who gets to develop the same distribution service for other large retailers as well.
I like this on several levels. First, it proves that you can weld an idea from common elements. Merging online selling with the distribution power of your delivery service is great example of this. Secondly, it proves that even big dogs like Wal-Mart can think out of the box to solve key challenges. Third, It once again proves that there are other ways to conduct business than by investing in retail structure.
Wal-Mart and Fedex are thinking beyond the usual in looking for ways to grow their businesses. So should we.