jump to navigation

Retail Mega Giant without Brick & Mortar? September 23, 2010

Posted by David Dirks in business strategy, Solving Business Problems, Strategy.
Tags: , , , , , , ,
trackback

The era of brick & mortar is being tested by some of the biggest players in brick & mortar stores.  Now Wal-Mart, in its drive to capture more urban market share, is experimenting with shipping online purchases for free from its website.  Working with Fedex, Wal-Mart is offering free delivery of online purchased products directly to a Fedex location.

So, without having to invest in urban brick & mortar locations, Wal-Mart gets a chance to sell product to those mostly younger buyers who are not inhibited to make online purchases.  This is also a smart move for Fedex who gets to develop the same distribution service for other large retailers as well.

I like this on several levels.  First, it proves that you can weld an idea from common elements.  Merging online selling with the distribution power of your delivery service is great example of this.  Secondly, it proves that even big dogs like Wal-Mart can think out of the box to solve key challenges.  Third, It once again proves that there are other ways to conduct business than by investing in retail structure.

Wal-Mart and Fedex are thinking beyond the usual in looking for ways to grow their businesses.  So should we.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: