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Seth Godin Gets It September 27, 2012

Posted by David Dirks in business strategy, Sales Strategy/Tactics, Strategy.
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As I write this post, I’m sitting in a classroom here at the Googleplex in NYC. Just heard Seth Godin (sethgodin.com) and as he was speaking, I wrote down several things (in paraphrase) that stuck with me. This is all in the context of how we become more successful in our business to help other businesses succeed:

What story are you telling?

Are you trusted?

The more you specialize, the more likely you are to solve problems.

What is your brand promise?

Shun non-believers

Are you selling scarcity or abundance?

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Get it? Think about it.

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