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Social Media & Networking for Business: Podcast October 2, 2008

Posted by David Dirks in Big Dogz Podcasts.
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What is this thing called ‘social media’ and ‘social networking’?  How do they relate to business?  How can they help your business grow and remain competitive?  In this , we asked Catherine Brown from Dotster.com to walk us through it all.  Dotster.com is one of the leading internet hosting, web, and domain management firms in the world, so no better place to start than there.

Social Media for Business

Finding Innovations for Your Business: Podcast 3 June 14, 2008

Posted by David Dirks in Big Dogz Podcasts, Creativity, Innovation: Not Just for the Big Dogz.
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So…you understand just how innovation can help to differentiate your business from your competition. You also understand how the right innovations can lead to producing high value products or services that customers want and pay for. Now the question is, where are the sources of innovation? In this podcast, we explore a few obvious and not so obvious sources for the creative ideas you need to fuel innovation in your business. Not every great idea is a practical innovation, but you need to find the many in order to implement the few.

Listen in as Dave discusses his thoughts on resources for creating potential innovations.


Small Business Innovation: Podcast June 6, 2008

Posted by David Dirks in Big Dogz Podcasts, Innovation: Not Just for the Big Dogz.
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Today I started a series on innovation and it’s implications on helping you grow & sustain a healthy business over the longrun in my The Big Dogz on Business” column in the Times Herald-Record (www.recordonline.com and go to the Business section).

This is the first in a series of podcasts designed to compliment the column series on innovation.  This series will cover types of innovation available to you, how to draw on the resources already at your disposal to create innovations in your business, and most importantly, how to bring those innovations to market and insure your customers and potential customers know about it.

Innovating in your business is critical, regardless of your size or the type of industry you’re in, and is here to stay.  Here’s how you can run with the big dogz and create a lasting and profitable business.

Have questions about innovation or have a success story of your own regarding innovation?  We’d like to hear about it and share it with the world!  Email me at: dirksmarketing@gmail.com


Increasing Revenues & Profits: Podcast May 23, 2008

Posted by David Dirks in Big Dogz Podcasts.
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This is our first BigDogz Podcast! In this podcast, Dave discusses the marketing/sales concept of less is more. It’s all about narrowing your marketing and sales efforts on focusing only on attracting your most profitable customer groups to help you stabilize and grow your revenues and profits.