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Achieving your goals November 15, 2007

Posted by rickbron in Achieving goals, Bronder On People, Bronder on Vision, Uncategorized.
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p5130012.jpg  Get what you want! The Big Dogz know how to get what they want. They set goals and achieve those goals at a much higher rate than others. How do they do it? Well, there are many models for setting and achieving goals, but most of them follow a basic set of steps to identify and accomplish goals. Here are those steps: 

1. Make sure your goals are really your goals.

Focus on those goals that you want to achieve. Just because someone else is success at starting a new business does not mean that is the right goal for you. Many times we listen to our managers or co-workers and focus in on doing what they say is a good goal. The Big Dogz know this strategy can only lead to defeat. 

2. Base your goals on principles that are important to you.

What are your values? What do you think makes a good person? What is important to you? These are some of the questions you might ask when determining your goals. If you feel that helping people is a virtue, then a goal around the concept of helping others would be a good fit for you. Begin your goal setting by identifying key (5-6) principles that you believe should guide your life. This process takes time and may need adjusting after you begin to execute your goals.  

3. Set goals that you believe are possible for you.

It is just as frustrating to set goals that are too easy as it to set goals that are too difficult. This is not to say that you should not stretch yourself. The Big Dogz do this by thinking about what they can do, and then adding a little bit more. Goals that are challenging are exciting and achieving those goals is very rewarding. 

4. Develop a metric to measure your progress.

A goal without a metric is a wish! A metric is quantative and date related. Having a goal to become rich is not an energizing goal. The definition of rich is relative and when will you become rich is also relative. Try quantifying the goal;  I will have a $10 million net worth in 5 years is a much stronger goal.  

5. Document your goals.

Physically writing your goals reinforces the commitment to those goals. Yes, I have goals and they are in my head is a common response. The Big Dogz know that the more you write your goals, the stronger the commitment you have to achieving them. Some successful people actually write their goals on index cards and carry those cards around with them.  

6. Share your goals with people you respect.

Sharing your goals with others can be a very productive way to motivate yourself. A word of caution for the selection process; select only those people you respect and who return the respect for your goals. Beware of the “dream thieves” who will tell you that your goals are not attainable. Using others to discuss your goals is an effective way to get goal adjustment and to even get some specific tips on how to accomplish your goal. An excellent person to share your goals with is someone who has already accomplished what you want to accomplish. 

7. Develop objectives and action plans to accomplish your goals.

For each of your goals, break it down into manageable pieces complete with specific actions that must be done. Make sure the objectives also have metrics. The Big Dogz know that by breaking goals into objectives and objectives into action plans, the goal accomplishment process becomes more fluid and the success rate is much higher. For each objective you set, establish a personal reward for achieving that objective. 

8. Set up regular status meetings on your goals.

Use your calendar to set these meetings. Allow sufficient time for you to review your progress. Hold yourself accountable for progress. The Big Dogz are more ruthless with themselves than with others. Document your status in a written report. Use a format similar to most project status meetings:What have I accomplished?What problems am I experiencing and what am I doing to overcome them?What do I plan to accomplish before my next status meeting? 

9. Re-evaluate your goals based upon your progress.

Your first action after your status meeting is to reward yourself for your accomplishments. Next, look at your progress relative to your metrics. If you are over achieving, then set your goal higher. If you are struggling, look at what you need to do to recover or perhaps you need to adjust your goal. Having unrealistic or unachievable goals is de-motivating and can spiral into defeat. The Big Dogz are constantly assessing their goals and when you do that, you will get a much better sense of your capabilities and will get more attainable goals. Now is the time to re-write your goals to reinforce your commitment to achieving them. 

The above steps define a basic roadmap to setting goals. You may want to customize the goal setting process for yourself. If you are like most people, you are missing some of these steps in setting and reaching your goals. If you are one of the Big Dogz, you are going “Yeah, yeah, I do that!”

Creating a vision June 19, 2007

Posted by rickbron in Bronder on Vision.
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p5130012.jpgAll great leaders have a vision. Not sure what your vision is? The Big Dogz know how to create a vision. Just follow this process:

You will be using a 3 column page format.

1.      Label the first column “Characteristic”. Now, think about your company as an item to buy. How would you evaluate it? What are the characteristics of a company that you would evaluate before buying it? For example, you might consider market niche, market share, number of employees, industry, etc. Begin the visioning process with a list those characteristics down the left hand side of a page in the first column. After you have listed all the characteristics you would consider, put them in priority order; high, medium, low is good enough.

2.      Label the second column “Current State”. Identify the current state of your company for each characteristic you identified. Be specific and use quantitative descriptions like annual revenue, number of employees, etc. wherever possible. If you can not use quantitative measurements, then use qualitative measurements like fair, good, excellent, etc. If you use qualitative measurements, be sure to include a brief explanation of what that measurement means to you. Provide the kind of information you would want to be able to make a purchase decision. Do not put information about how you think it should be, or what you would want to tell your friends it is — provide an accurate picture. If you can not describe the current state of any characteristic, go find out what it is.

3.      Label the third column “Desired End Result”. For each characteristic, identify the desired measurement. Think into the future. A good time horizon is 3-5 years; however use a horizon that is comfortable for you. Again use quantitative measurements wherever possible; and for any qualitative measurements, include a description. Do not worry about the desired end measurement being different than the current measurement if that is how you see your company in the future. Now is the time to identify any characteristics your company does not have; but you want it to have this characteristic in the future. Specify the characteristic in column one and the desired end result in column three. Put these in the proper priority position.

4.      Now it is time to sell the company. Not really — however, you are going to write an advertisement for the future company. Think about prospective buyers. What language would you use to get them to buy your company? What are the exciting words that will generate interest and enthusiasm in your selected buyer? You can write a quite lengthy copy if you want. Get excited and try to appeal to the kind of buyer you would want to sell. After you have written the advertisement, let it sit awhile — at least 24 hours. Now come back to the copy and condense it while keeping the essence of the advertisement. Iterate through the condensing until you have it down to a sentence or two. You now have your vision. Start sharing it!

A vision is a powerful tool for keeping you focused and for drawing others to follow you. Use this simple process and you will have a vision that is customized to you.