Digital Self-Publishing Still Requires… December 15, 2011Posted by David Dirks in Self-Publishing in the Digital Age.
Tags: differentiation, dirks on strategy, ebooks, sales, self-publishing
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Going through Mashable on my iPad a few minutes ago revealed an interesting story. Comedian Louis Szekely aka Louis C.K. made a $200,000 profit in four days after selling his latest online video. What makes this interesting? He hired a professional crew to film his latest act and then proceeded to produce, publish and distribute the video himself on his own website.
Szekely did what digital publishing promises: cutting out the middleman, in this case a studio and sold his product directly to his customers. And he sold the video for five bucks!
As he noted in the Mashable piece (by Lauren Indvik), “This way, you only paid $5, you can use the video any way you want…I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again.”
But here’s the real deal noting that he’d “continue to follow the model of keeping my price as far down as possible, not overmarketing to you, and keep as few people between me and you as possible in the transaction.”
That’s the promise of the constantly innovating digital publishing world for anyone who has a hankering to publish their work (whatever that is). It’s the ability to publish your book or collection of essays or your video and have it listed on Amazon or in iTunes the very next day.
Flash forward now to a great literary publishing story named Vook. What is Vook? I’ll let Vook tell you:
A vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the Internet into a single, complete story. You can read your book, watch videos that enhance the story and connect with authors and your friends through social media all on one screen, without switching between platforms.
I could go on and on with examples of where access to publishing to market is getting more direct to consumer than ever. People selling novels for 99 cents and selling thousands and thousands of ebooks…introducing themselves to their new customers…who they can sell more novels to.
You know Amanda Hocking? She’s an author that in January of this year sold 450,000 copies of her nine ebook titles that were priced from .99 cents to 3.99. She went from ‘zero to sixty’ in publishing…something you couldn’t imagine not too many years ago.
Would be authors and video producers need not get too excited just yet. No matter what the publishing model, it still takes that one thing to make a successful endeavor: