jump to navigation

Looking for a Business Opportunity? Read these words. December 4, 2013

Posted by David Dirks in business strategy, Entrepreneurship, Strategy.
Tags: , , , , ,
add a comment
David Dirks

David Dirks

Every once in a while, someone drills out a few words that just hit you like a ton a bricks.  They are often a string of words that are simple as they are powerful and true.  For those who are looking for ways to create a business and – more importantly – a strong business model – then take in these words by Box CEO Aaron Levie:

“Take the stodgiest, oldest, slowest moving industry you can find and build amazing software for it”

That’s it.  Ok, so maybe your not into software but the advice still applies to anyone else.  Take a stodgy industry that no one pays much attention too…isn’t the latest hot business platform…and find ways to innovate the heck out of it.  Turn it into something that people will say, “why didn’t we think of that?”.

Today they call it “disruptive innovation”.  Whatever you call it, it’s an age old way to develop a business concept that has the best chance for survival and growth.  That isn’t to say that it’s easy.  Not a chance on easy but Levie’s point at least gives you a way to channel your enterprise desires and try to avoid doing what everyone else is doing.